JOSEPH M. PRIMO Practical tools, up-to-date research, humor, and helpful ways to create a safe space for age-appropriate grieving. Joseph M Primo is executive director of Good Grief, Inc., in Morristown and Princeton, New Jersey, and president of the Natinal Alliance for Grieving Children. A graduate of Yale Divinity School and a former hospice chaplain, Primo is an author and blogger for the New Jersey Star-Ledger. He has appeared on CNN and FOX as a grief advocate.